ROLE ··········· Art Direction & Concept
AGENCY ········· Antoni_99
CLIENT ········· ALDI
DATE ··········· December 2022
ALDI Christmas Campaign
ALDI customers pull of a hat trick with the iconic shopping bag.
Above all other challenges this year, skyrocketing gas prices are worrying consumers this winter. Many are even wondering if they can afford a nice Christmas meal.
ALDI is democratizing quality for everyone. We underline our brand claim by letting customers pull entire Christmas meals out of our famous shopping bag during troubled times.
ALDI is democratizing quality for everyone. We underline our brand claim by letting customers pull entire Christmas meals out of our famous shopping bag during troubled times.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.