ROLE ··········· Art Direction & Concept
AGENCY ········· Antoni_99
CLIENT ········· ALDI
DATE ··········· September 2022
ALDI Claim Campaign
Relaunching Germany’s original discounter as a reliable supporter for the average joe.
Climate change, the Corona pandemic, inflation: people are facing major challenges in 2022. All the more reason for ALDI, Germany’s original discounter to stand by their side.
For over 100 years, ALDI is democratizing and providing high quality at the best possible price. The discounter is now reinforcing this promise with their new claim "Gutes für alle." (english: "Good for everyone.").
For over 100 years, ALDI is democratizing and providing high quality at the best possible price. The discounter is now reinforcing this promise with their new claim "Gutes für alle." (english: "Good for everyone.").
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.