ROLE ··········· Art Direction & Design
AGENCY ········· Jung von Matt / SAGA
CLIENT ········· BVG (Berlin Public Transport)
DATE ··········· July 2022
Pattern Of Tolerance
Turning a seat pattern
into a symbol for equality.
into a symbol for equality.
We were presented with a rare opportunity: the BVG – Berlins public transport cannot use their iconic “Würmchen” seat pattern anymore because of a copyright dispute.
So we seized the moment and redesigned it with a twist: now the pattern resembles the diversity of Berlin and its citizens. No matter the age, gender, size, religion, sexuality, other cultural background – we transport all people.
So we seized the moment and redesigned it with a twist: now the pattern resembles the diversity of Berlin and its citizens. No matter the age, gender, size, religion, sexuality, other cultural background – we transport all people.
About me
I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or even trading card games... Yes, hit me up if you wanna play a round of Magic! The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.