ROLE ··········· Art Direction & Design
AGENCY ········· Jung von Matt / SAGA
CLIENT ········· BVG (Berlin Public Transport)
DATE ··········· July 2022
Pattern of Tolerance
Turning a seat pattern
into a symbol for equality.
into a symbol for equality.
We were presented with a rare opportunity: the BVG – Berlins public transport cannot use their iconic “Würmchen” pattern anymore because of a copyright dispute.
So we seized the moment and redesigned it with a twist: now the pattern resembles the diversity of Berlin and its citizens. No matter the age, gender, size, religion, sexuality, other cultural background – we transport all people.
The pattern will be implemented in all public transportation vehicles throughout the next year.
So we seized the moment and redesigned it with a twist: now the pattern resembles the diversity of Berlin and its citizens. No matter the age, gender, size, religion, sexuality, other cultural background – we transport all people.
The pattern will be implemented in all public transportation vehicles throughout the next year.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.