ROLE ··········· Art Direction
AGENCY ········· Jung von Matt / SAGA
CLIENT ········· BVG (Berlin Public Transport)
DATE ··········· December 2019
Next Stop: World Heritage
Turning the shortcomings of a public transport company into a something to be proud of.
Berlin: no other city is changing as rapidly. One trend is followed directly by another. But there is one place where Berlin still is Berlin: BVG, the city’s public transport operator! Because we live the Berlin dialect, shape the cityscape, maintain proven technology and much more.
Enough reasons to officially apply as a UNESCO World Heritage Site. You think that's crazy? We did it anyways.
Enough reasons to officially apply as a UNESCO World Heritage Site. You think that's crazy? We did it anyways.
The result: 9.8 million views, a reach of 121 million contacts and an ad value of EUR 3 million.
But the best result was that it garnered 834,502 votes, i.e . one in four Berlin residents!
But the best result was that it garnered 834,502 votes, i.e . one in four Berlin residents!
Even famous local influencers such as musicians or TV personalities picked up the story.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.