ROLE ··········· Art Direction
AGENCY ········· Jung von Matt / SAGA
CLIENT ········· BVG (Berlin Public Transport)
DATE ··········· December 2019
World Heritage
Turning the shortcomings of a public transport company into pride.
They say no city is changing as rapidly as Berlin. But there is one constant standing the test of time: The BVG, the city’s public transport operator! The compaints go from frequent delays, unfriendly staff to poor customer service.
Enough reasons to officially apply as a UNESCO World Heritage Site. You think that's crazy? We did it anyways.
Enough reasons to officially apply as a UNESCO World Heritage Site. You think that's crazy? We did it anyways.
The result: 9.8 million views, a reach of 121 million contacts and an ad value of EUR 3 million.
But the best result was that it garnered 834,502 votes, i.e . one in four Berlin residents!
But the best result was that it garnered 834,502 votes, i.e . one in four Berlin residents!
Even famous local influencers such as musicians or TV personalities picked up the story.
About me
I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or even trading card games... Yes, hit me up if you wanna play a round of Magic! The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.