ROLE ··········· Art Direction & Concept
AGENCY ········· Jung von Matt/SAGA
CLIENT ········· Beiersdorf
DATE ··········· March 2020
#61
The 60 most common names of CEOs are male. Katja is the first woman ranked 61st.
There are more people called Michael and Thomas cast for top level positions than women in general according to the German commercial register.
Katja is the first female name appearing with being represented 12,051 times, barely making the 61st place – all before her are men.
With this film Beiersdorf takes a stance and promises to fill every second top management position with a woman as soon as possible. It was chosen by Horizont as one of Germany's 20 most important campaigns of 2020.
Katja is the first female name appearing with being represented 12,051 times, barely making the 61st place – all before her are men.
With this film Beiersdorf takes a stance and promises to fill every second top management position with a woman as soon as possible. It was chosen by Horizont as one of Germany's 20 most important campaigns of 2020.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.