ROLE ··········· Art Direction & Concept
AGENCY ········· Jung von Matt/SAGA
CLIENT ········· Beiersdorf
DATE ··········· March 2020
#61
Fighting gender inequality with babies.
There are more people called Michael and Thomas cast for top level positions than women in general according to the German commercial register.
Katja is the first female name appearing with being represented 12,051 times, barely making the 61st place – all before her are men.
With this film Beiersdorf takes a stance and promises to fill every second top management position with a woman as soon as possible. It was chosen by Horizont as one of Germany's 20 most important campaigns of 2020.
Katja is the first female name appearing with being represented 12,051 times, barely making the 61st place – all before her are men.
With this film Beiersdorf takes a stance and promises to fill every second top management position with a woman as soon as possible. It was chosen by Horizont as one of Germany's 20 most important campaigns of 2020.
About me
I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or even trading card games... Yes, hit me up if you wanna play a round of Magic! The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.