ROLE ··········· Creative Direction
AGENCY ········· Grabarz & Partner
CLIENT ········· Burger King
DATE ··········· September 2025
A Tribute To Kebab
Reimagining a pop‑culture icon.
Döner Kebab was invented in the 1970s in Berlin and now reigns as Germany’s most popular street food. Its unofficial logo has evolved into a pop‑culture icon, printed on wrappers, apparel, stickers, and beyond. But its designer remained a mystersy. As media gradually uncovered its origins, it became clear that more than one designer was involved. One of them is Orhan Tançgil.
Together, we revisited the past and reimagined the signet for Burger King’s new Kebab Style Burger. The new logo became the centrepiece of an integrated campaign, perfectly timed with renewed interest in the story behind the original signet.
Together, we revisited the past and reimagined the signet for Burger King’s new Kebab Style Burger. The new logo became the centrepiece of an integrated campaign, perfectly timed with renewed interest in the story behind the original signet.
About me
I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or even trading card games... Yes, hit me up if you wanna play a round of Magic! The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.