ROLE ··········· Creative Direction
AGENCY ········· Grabarz & Partner
CLIENT ········· Burger King
DATE ··········· March 2026
Baby Burgers
Launching small burgers with big drama.
Some ordinary choices feel way bigger than they should. What to order for example. So we turned that moment into a high-stakes quiz show: spotlights,
ticking clock and mounting pressure. A truly lifechanging decision. Or… you just skip the drama. With the new Baby Burgers, you can have it all!
About me
As an interdisciplinary Creative Director I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or trading card games. The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.