ROLE ··········· Creative Direction
AGENCY ········· Grabarz & Partner
CLIENT ········· Burger King
DATE ··········· June 2025
Home Of The “Moppen”
Renaming the Double Whopper with the help of a granfluencer.
From wasabi nuts to churros, Grete dishes out her honest opinions on social media. No hashtags, no filters, just pure, unfiltered charm. One day she mispronounced "Double Whopper" as "Doppel Moppen" and the internet loved it.
Embracing the magic of the moment, we rebranded the Double Whopper as the "Doppel Moppen" and launched it exclusively in Grete's hometown of Troisdorf, Germany. The press couldn't get enough, and we even landed free coverage in Germany's biggest online medium – BILD.
Embracing the magic of the moment, we rebranded the Double Whopper as the "Doppel Moppen" and launched it exclusively in Grete's hometown of Troisdorf, Germany. The press couldn't get enough, and we even landed free coverage in Germany's biggest online medium – BILD.
About me
I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or even trading card games... Yes, hit me up if you wanna play a round of Magic! The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.