ROLE ··········· Creative Direction
AGENCY ········· Grabarz & Partner
CLIENT ········· Burger King
DATE ··········· June 2025
Home of the “Moppen”
How a granfluencer renamed the Double Whopper.
Meet Oma Grete — the 84-year-old Instagram sensation with 11,000 followers, a wicked sense of humor, and a no-nonsense feed of unfiltered product reviews alongside her son.
From wasabi nuts to churros, Grete dishes out her honest opinions — no hashtags, no filters, just pure, unfiltered charm. Then came the moment that changed everything: in a casual video, she mispronounced "Double Whopper" as "Doppel Moppen." The internet loved it. Burger King took notice.
Embracing the magic of the moment, we rebranded the Double Whopper as the "Doppel Moppen" and launched it exclusively in Grete's hometown of Troisdorf, Germany. The press couldn't get enough, and we even landed free coverage in Germany's most far-reaching online medium — BILD.
From wasabi nuts to churros, Grete dishes out her honest opinions — no hashtags, no filters, just pure, unfiltered charm. Then came the moment that changed everything: in a casual video, she mispronounced "Double Whopper" as "Doppel Moppen." The internet loved it. Burger King took notice.
Embracing the magic of the moment, we rebranded the Double Whopper as the "Doppel Moppen" and launched it exclusively in Grete's hometown of Troisdorf, Germany. The press couldn't get enough, and we even landed free coverage in Germany's most far-reaching online medium — BILD.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.