ROLE ··········· Creative Direction
AGENCY ········· Grabarz & Partner
CLIENT ········· Burger King
DATE ··········· August 2025
Loooooooooooooong Chicken
Ordering it the right way.
The original Long Chicken is iconic. That’s why we order the new flavors the way they deserve: I’ll have a Loooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooong Chicken!
About me
I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or even trading card games... Yes, hit me up if you wanna play a round of Magic! The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.