ROLE ··········· Creative Direction
AGENCY ········· Grabarz & Partner
CLIENT ········· Burger King
DATE ··········· October 2024
Whopper® Made in Germany
A manifesto for the people from over 120 countries who put the King in Burger King.
In 2024, a right-wing shift is sweeping through Germany. Racist ideologies are increasingly infiltrating the heart of society. Now, more than ever, it is important to take a stand – even if it means facing opposition.
We took a stand on German Unity Day by pausing our regular communication and making a statement – with individually signed wrappers, making each WHOPPER® part of our manifesto.
We took a stand on German Unity Day by pausing our regular communication and making a statement – with individually signed wrappers, making each WHOPPER® part of our manifesto.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.