ROLE ··········· Creative Direction
AGENCY ········· Grabarz & Partner
CLIENT ········· 24/7 Emergency Hamburg Women’s Shelters
DATE ··········· April 2025
The Ad No Man Saw
A 5-page ad for women’s shelters hidden from everybody, but women.
We transformed romance novels into a discreet, culturally tailored way to share vital information about support services for women. Using AI, each novel was crafted to reflect the storytelling styles of 11 ethnic communities and translated into 10 languages, embedding essential shelter resources within engaging narratives.
With localized cover art and distribution through trusted public spaces, the campaign offered a safe, accessible tool for anyone to access help confidentially—turning a familiar medium into a powerful lifeline.
With localized cover art and distribution through trusted public spaces, the campaign offered a safe, accessible tool for anyone to access help confidentially—turning a familiar medium into a powerful lifeline.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.