ROLE ··········· Art Direction & Concept
AGENCY ········· Kolle Rebbe
CLIENT ········· Lufthansa
DATE ··········· September 2018
#SayYesToTheWorld
Relaunching Europe's biggest airline by encouraging open-mindedness in life.
The focus of Lufthansa's communication was shifted towards unforgettable experiences, positioning themselves as a partner to anyone with an open mindset. “#SayYesToTheWorld” is Lufthansa's appeal to question old ways of thinking. A message that inspires reflection – just like the integrated campaign does.
To let our target audience interactively experience “#SayYesToTheWorld”, we set out and created OpenSeats.
A mixed reality installation – totally immersive and without the need for any additional hardware or devices. Using state-of-the-art cameras, sensors and code, OpenSeats took its visitors on a virtual trip to exciting destinations all around the world.
A mixed reality installation – totally immersive and without the need for any additional hardware or devices. Using state-of-the-art cameras, sensors and code, OpenSeats took its visitors on a virtual trip to exciting destinations all around the world.
About me
I’ve always been hooked on storytelling and worldbuilding, whether it's in video games, films, or even trading card games... Yes, hit me up if you wanna play a round of Magic! The attention to detail and clever twists that make these worlds actually feel alive inspire me every day to turn ideas into memorable emotional experiences.
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
In 2015 I joined Miami Ad School and since then I worked with lots of talented people and won over 100 awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Strategy:
Finding and transforming creative insights into relevant narratives and platforms.
Finding and transforming creative insights into relevant narratives and platforms.
Creative Direction:
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Shaping the overall creative vision while empowering teams to deliver bold and effective work.
Concept:
Developing emotional ideas and concepts grounded in the identity of the brand.
Developing emotional ideas and concepts grounded in the identity of the brand.
Art Direction:
Ensuring visual integrity of concepts for compelling executions across all touchpoints.
Ensuring visual integrity of concepts for compelling executions across all touchpoints.