ROLE ··········· Art Direction & Concept
AGENCY ········· Kolle Rebbe
CLIENT ········· Lufthansa
DATE ··········· September 2018
#SayYesToTheWorld
Relaunching Europe's biggest airline by encouraging open-mindedness in life.
The focus of Lufthansa's communication was shifted towards unforgettable experiences, positioning themselves as a partner to anyone with an open mindset. “#SayYesToTheWorld” is Lufthansa's appeal to question old ways of thinking. A message that inspires reflection – just like the integrated campaign does.
To let our target audience interactively experience “#SayYesToTheWorld”, we set out and created OpenSeats.
A mixed reality installation – totally immersive and without the need for any additional hardware or devices. Using state-of-the-art cameras, sensors and code, OpenSeats took its visitors on a virtual trip to exciting destinations all around the world.
A mixed reality installation – totally immersive and without the need for any additional hardware or devices. Using state-of-the-art cameras, sensors and code, OpenSeats took its visitors on a virtual trip to exciting destinations all around the world.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.