ROLE ··········· Design
AGENCY ········· Ogilvy Tokyo
CLIENT ········· Refugees International Japan
DATE ··········· May 2016
The Refugee Collection
Designed to highlight the plight of refugees worldwide and raise donations for Refugees International Japan.
The collection was made of 100+ exclusive items from Somalia to Myanmar, representing the tragic life of thousands of refugees. Each item was placed in a once in a lifetime bespoke piece of packaging that looked innocent on the outside but contained the tragedy inside.
It was promoted via an integrated campaign and a pop-up shop was opened in Omotesando, where all the objects were made available to buy. All funds generated reverted back to the refugees who supplied the items.
It was promoted via an integrated campaign and a pop-up shop was opened in Omotesando, where all the objects were made available to buy. All funds generated reverted back to the refugees who supplied the items.
About me
I love travelling and immersing myself in new environments, observing how culture shapes design.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
This pursuit took me on a journey around the globe when I joined Miami Ad School in 2015.
Since then I worked with lots of talented people and won some awards at agencies such as:
Ogilvy / Tokyo
droga5 / New York
Kolle Rebbe / Hamburg
Jung von Matt / Hamburg
Antoni / Berlin
Grabarz & Partner / Hamburg
Concepting:
Creating accessible and desirable ideas at the heart of brands.
Creating accessible and desirable ideas at the heart of brands.
Art Direction:
Supervising and unifying the artistic vision of the idea throughout the project.
Design:
Crafting contemporary, purpose-driven visual solutions.
Crafting contemporary, purpose-driven visual solutions.
Production:
Orchestrating the production and rollout of the idea from start to finish.
Orchestrating the production and rollout of the idea from start to finish.