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<channel>
	<title>Robin Seufert</title>
	<link>https://robinseufert.com</link>
	<description>Robin Seufert</description>
	<pubDate>Wed, 14 Oct 2026 21:02:13 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://robinseufert.com/Homepage</link>

		<pubDate>Fri, 05 Aug 2022 17:46:00 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Homepage</guid>

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Creative
Directionscroll for work↓




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		<title>Burger King: King Charles III – The Burger King</title>
				
		<link>https://robinseufert.com/Burger-King-King-Charles-III-The-Burger-King</link>

		<pubDate>Fri, 21 Apr 2023 18:56:29 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-King-Charles-III-The-Burger-King</guid>

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ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· March 2023



	King Charles III – The Burger King
Turning a real King into
our brand ambassador.
	










From March 29th - 31st, soon-to-be King Charles made his first state visit to Germany. An event that had the whole world looking to Berlin. We saw it as our chance to make the King our latest brand ambassador. With the help of our cardboard crown, redesigned to mimic the famed St Edward’s crown.





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		<title>Burger King: Clown's bite / King's bite</title>
				
		<link>https://robinseufert.com/Burger-King-Clown-s-bite-King-s-bite</link>

		<pubDate>Thu, 19 Mar 2026 10:28:31 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-Clown-s-bite-King-s-bite</guid>

		<description>
	
	
ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· March 2026



	Clown's bite / King's bite
Showing McDonald's CEO how to eat a burger.
	










When McDonald's CEO Chris Kempczinski posted a video of himself trying his own burger, something felt… off. The grip was awkward. The bite was hesitant Like he was holding a burger for the very first time. The internet took notice and couldn’t unsee it.


We seized the moment and stepped in where it all started: the bite. People loved our take and it became the best performing post on Burger King Germany’s social channels in just a few days.

&#60;img width="1591" height="1427" width_o="1591" height_o="1427" data-src="https://freight.cargo.site/t/original/i/4969665d00c4f33a2ca4ed5f61faf0abd2f2d3841898c5770d77111849048e25/burgerarticle.jpg" data-mid="246231181" border="0"  src="https://freight.cargo.site/w/1000/i/4969665d00c4f33a2ca4ed5f61faf0abd2f2d3841898c5770d77111849048e25/burgerarticle.jpg" /&#62;
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		<title>Burger King: A Tribute To Kebab</title>
				
		<link>https://robinseufert.com/Burger-King-A-Tribute-To-Kebab</link>

		<pubDate>Wed, 24 Sep 2025 12:32:42 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-A-Tribute-To-Kebab</guid>

		<description>
	
	
ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· September 2025



	A Tribute To Kebab
Reimagining a&#38;nbsp;pop‑culture icon.
	Döner Kebab was invented in the 1970s in Berlin and now&#38;nbsp; reigns as Germany’s most popular street food. Its unofficial logo has evolved into a pop‑culture icon, printed on wrappers, apparel, stickers, and beyond. But its designer remained a mystersy. As media gradually uncovered its origins, it became clear that more than one designer was involved. One of them is Orhan Tançgil.
Together, we revisited the past and reimagined the signet for Burger King’s new Kebab Style Burger. The new logo became the centrepiece of an integrated campaign, perfectly timed with renewed interest in the story behind the original signet.





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During the campaign, Orhan even made it onto Germany’s biggest late-night show!


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19e6c2be5124b02e2fa6e3cfb21a75aa02d843296cb3f9363e16585dea57a3c6/orhan7.jpg" data-mid="240756091" border="0"  src="https://freight.cargo.site/w/1000/i/19e6c2be5124b02e2fa6e3cfb21a75aa02d843296cb3f9363e16585dea57a3c6/orhan7.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/020f42345ac67f9928f2f97e92c68864d7fe98fc1193b36ad12b5ece48f98a7c/orhan1.jpg" data-mid="240756072" border="0"  src="https://freight.cargo.site/w/1000/i/020f42345ac67f9928f2f97e92c68864d7fe98fc1193b36ad12b5ece48f98a7c/orhan1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fed02cdfaaec44df5625e9846f80570793ff311fa2932cf6094105ddb557ec08/orhan2.jpg" data-mid="240756071" border="0"  src="https://freight.cargo.site/w/1000/i/fed02cdfaaec44df5625e9846f80570793ff311fa2932cf6094105ddb557ec08/orhan2.jpg" /&#62;


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		<title>Burger King: Trees</title>
				
		<link>https://robinseufert.com/Burger-King-Trees</link>

		<pubDate>Thu, 13 Nov 2025 17:06:28 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-Trees</guid>

		<description>
	
	
ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· December 2025



	Trees
Bringing trees to life for Christmas.
	Who would want to buy Burger King-themed baubles? Exactly: Christmas trees! That’s why we portrayed our new demographic as charming characters and made them the heart of our campaign.







&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3205b254e15a1275cfcd97065bd9ccabf47cf9b6bd6a658d6b65f26fc7ce32a7/styleframe1.jpg" data-mid="240775282" border="0"  src="https://freight.cargo.site/w/1000/i/3205b254e15a1275cfcd97065bd9ccabf47cf9b6bd6a658d6b65f26fc7ce32a7/styleframe1.jpg" /&#62;
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		<title>Burger King: The Wait Is Over</title>
				
		<link>https://robinseufert.com/Burger-King-The-Wait-Is-Over</link>

		<pubDate>Wed, 14 Oct 2026 21:02:13 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-The-Wait-Is-Over</guid>

		<description>
	
	
ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· September 2026



	The Wait Is Over
When the most requested burger finally fell from the sky.
	For years, the Burger King community asked for one thing: a plant-based Crispy Chicken, the last missing piece of a fully plant-based range. In the comments, in DMs, at the counter. Now the wait is over. Literally.




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		<title>Burger King: From The Dead</title>
				
		<link>https://robinseufert.com/Burger-King-From-The-Dead</link>

		<pubDate>Tue, 26 Nov 2024 09:02:21 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-From-The-Dead</guid>

		<description>
	
	
ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· October 2024



	From The Dead
Resurrecting a dead burger in a limited edition coffin packaging.&#38;nbsp;
	In 2019 the Long Texas BBQ disappeared from the Burger King menu. Since then, fans have been calling for its return - even going as far as launching an online petition. And what better day than Halloween to bring it back from the grave?
&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/46dc8acca892739a50fd8f2911306705924b38aa871f1d986250cf479cbb717f/250402_Caseboard_Burger_King_BftD_7063x5008.jpg" data-mid="230464343" border="0"  src="https://freight.cargo.site/w/1000/i/46dc8acca892739a50fd8f2911306705924b38aa871f1d986250cf479cbb717f/250402_Caseboard_Burger_King_BftD_7063x5008.jpg" /&#62;

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		<title>Burger King: Loooooooooooooong Chicken</title>
				
		<link>https://robinseufert.com/Burger-King-Loooooooooooooong-Chicken</link>

		<pubDate>Mon, 04 Aug 2025 09:57:30 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-Loooooooooooooong-Chicken</guid>

		<description>
	
	
ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· August 2025



	Loooooooooooooong Chicken
Ordering it the right way.
	The original Long Chicken is iconic. That’s why we order the new flavors the way they deserve: I’ll have&#38;nbsp;a Loooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooong Chicken!





&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c83b62ea56e61c81f32b5ef6f5db32a83c6f7e89e8c0e2d55d189a3f8932bb8/1.jpg" data-mid="236785553" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9c83b62ea56e61c81f32b5ef6f5db32a83c6f7e89e8c0e2d55d189a3f8932bb8/1.jpg" /&#62;
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		<title>Burger King: Baby Burger</title>
				
		<link>https://robinseufert.com/Burger-King-Baby-Burger</link>

		<pubDate>Thu, 26 Mar 2026 14:43:46 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Burger-King-Baby-Burger</guid>

		<description>
	
	
ROLE ··········· Creative DirectionAGENCY ········· Grabarz &#38;amp; PartnerCLIENT ········· Burger KingDATE ··········· March 2026



	Baby Burgers
Launching small burgers with big drama.&#38;nbsp;
	





















Some ordinary choices feel way bigger than they should. What to order for example. So we turned that moment into a high-stakes quiz show: spotlights,
 ticking clock and mounting pressure. A truly lifechanging decision. Or… you just skip the drama. With the new Baby Burgers, you can have it all!





	
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		<title>Beiersdorf: #61</title>
				
		<link>https://robinseufert.com/Beiersdorf-61</link>

		<pubDate>Wed, 28 Sep 2022 15:57:29 +0000</pubDate>

		<dc:creator>Robin Seufert</dc:creator>

		<guid isPermaLink="true">https://robinseufert.com/Beiersdorf-61</guid>

		<description>
	
	
ROLE ··········· Art Direction &#38;amp; ConceptAGENCY ········· Jung von Matt/SAGACLIENT ········· BeiersdorfDATE ··········· March 2020



	#61
Fighting gender inequality with babies.
	There are more people called Michael and Thomas cast for top level positions than women in general according to the German commercial register.
Katja is the first female name appearing with being represented 12,051 times, barely making the 61st place – all before her are men.
With this film Beiersdorf takes a stance and promises to fill every second top management position with a woman as soon as possible. It was chosen by Horizont as one of Germany's&#38;nbsp;20 most important campaigns of 2020.



&#60;img width="7000" height="1050" width_o="7000" height_o="1050" data-src="https://freight.cargo.site/t/original/i/5fc0f810b9c89430dc23507e9201aaa45b3bc27973b3be2ef47cd0c229851c4c/baby-2.jpg" data-mid="154323712" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5fc0f810b9c89430dc23507e9201aaa45b3bc27973b3be2ef47cd0c229851c4c/baby-2.jpg" /&#62;

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